WTF are sustainability scopes?
Publishers, advertisers and agencies alike have set some lofty goals when it comes to reducing their carbon footprints. In many cases, however, companies are still trying to get an exact measurement of how much carbon is emitted from their day-to-day operations to begin with.
There are three layers (or scopes) that are used to classify businesses’ carbon emissions: scope one, scope two and scope three. Each layer focuses on the carbon created directly from a business, indirectly from a third-party source that creates power for the company or from all the other intermediaries and stakeholders that are involved in the output of the company.
For many sustainability-minded executives, there may be more to their carbon output than they even realize.
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