Pharmamarketeer
Supercharging HCP messaging using Data
marketing

Supercharging HCP messaging using Data

9 juni 2023
MMM - Medical Marketing and Media

Supercharging HCP messaging using Data

Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP’s preferences and content requirements.

The ability to engage with HCPs has been evolving at a rapid pace. Marketing to HCPs today is driven by data which is helping pharmaceutical companies personalize their communication to HCPs and provide relevant engagements.  Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP’s preferences and content requirements.

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