Social Media Tools for Link-building

Social Media Tools for Link-building

Social media enables connections with reporters, writers, and bloggers. It’s an overlooked link-building method.

Here are my favorite social media tools to identify and engage with potential link providers.

Tools for Link Building

Twitter search offers a handy “People” tab to find individual Twitter profiles based on your keywords. My favorite feature is the list of common connections for potential introductions.

FollowerSearch, a third-party tool, finds Twitter profiles with queried terms in their bio. It also shows the number of followers for each profile. FollowerSearch can filter results by the number of followers or location (handy for local business outreach). A $39 per month premium version allows CSV exports.

Twitter Lists and Tweetdeck. Finding promising profiles is one step. Knowing what they publish will help develop an outreach strategy, such as aligning a linkable asset with their interests. It’s also a good way to build relationships by engaging with their tweets and answering questions.

For both outreach and relationships, I create Twitter Lists for journalists and reporters relevant to my niches. TweetDeck is the best way to follow profiles on those lists. Click “Add column” in the left panel of TweetDeck, and select your list in the “Your Lists” tab.

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