How women’s health brands communicate on social media: They can’t
Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns
How do you market a product on social media that you can’t describe, post images of or even name?
Well, you can’t, according to the founders of women’s health brands and PR pros. At least not effectively.
A three-year study by the nonprofit Center for Intimacy Justice shows woman’s health ads are disproportionaly blocked on social platforms including Facebook and Instagram. Of the 60 health startups surveyed, all say they have faced censorship on Facebook on at least one occasion, even as very suggestive ads for male-focused products were allowed.
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