How brands are leveling up their contextual advertising with content blending tactics
Videos are on the rise. According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. While this is an incredible stat on its own, it also means that video consumption will be 15 times higher than it was in 2017.
The growth of video has been astounding, and brands have realized the importance of utilizing them within their advertising campaigns. In fact, HubSpot recently found that 81% of businesses are using video as a marketing tool — up from 63% over the last year.
How brands up their advertising with content blending tactics (digiday.com)
