How To Get Your Audience To Give Their Data for Personalized Content

How To Get Your Audience To Give Their Data

Google’s stay of execution for third-party cookies in Chrome won’t last forever. Even if they push the deadline beyond the expected second half of 2024, the tracking tool’s demise is on the horizon.

In the no-cookie era, you will still possess vital customer insights from your first-party data – the information people share directly in exchange for valuable content and experiences. However, you won’t have access to their actions and behaviors outside your brand’s content ecosystem.

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading →