marketing

How To Create a LinkedIn Employee Advocacy Program To Drive Results

14 juni 2022

People buy from people, not companies. That’s why your brand’s employee advocacy on LinkedIn can be a powerful and effective form of marketing.

The benefits are many for your brand as well as individual employees. Their LinkedIn advocacy can:

Help build their personal brands.
Drive traffic to your company’s LinkedIn page and website.
Establish them as subject matter experts.
Lead to invitations for guest appearances on podcasts, LinkedIn Live streams, and other events.
Capture customers at the top of the funnel.
Drive deals down the pipeline.
Win and close deals.

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