Healthline, Healio team to combat health misinformation
Social Checkup, which will feature targeted content from Healthline and Healio, is an exclusive offering to Publicis Health Media clients.
The COVID-19 public health emergency may be a thing of the past but medical misinformation isn’t going away any time soon.
In response to the stickiness of health misinformation online, Healthline Media and Healio announced Thursday morning that they have teamed up to position healthcare professionals (HCP) as “disruptors” and bridge the gap with patients.
The two organizations are joining forces to launch Social Checkup, which will feature targeted content for HCPs and patients. Healio will handle creating articles and videos on specific disease states and therapeutic areas to inform HCPs while Healthline will supply patients with “medically vetted resources” to patients.
dditionally, Healio will take the learnings from Healthline’s topics and content to create resources for HCPs so that they can be better informed about what patients are discussing in their communities. Similarly, Healthline will produce multimedia video content to show how patients and HCPs can more effectively communicate with each other.
