Future of TV Briefing: Short-form video
This week’s Future of TV Briefing assesses the revenue-sharing options for short-form vertical video creators.
Short-changedYouTube’s TV viewership, the WGA strike’s upfront impact, TikTok’s publisher ad sales pitch and moreShort-changed
A year after TikTok unveiled an ad revenue-sharing program for creators and three months after YouTube Shorts followed suit, short-form vertical video creators are largely continuing to wait on platforms to turn on the revenue spigots. But they remain confident, with valid reason, the money flow is coming.
