ChatGPT Prompts for Pay-per-click Ads

ChatGPT Prompts for Pay-per-click Ads

ChatGPT is handy for organizing data. An example is pay-per-click advertising campaigns with lots of keywords and numbers.

Here are ChatGPt prompts to improve PPC setup and performance.

1. Group keywords to set up campaigns.

Setting up PPC campaigns requires bidding on hundreds (or thousands) of keywords. Analyzing and selecting those keywords could take an entire day. With ChatGPT, it takes a minute.

I can then add data from a keyword tool to those lists and ask ChatGPT to estimate the monthly search volume and budget for each campaign.

2. Generate ad copy

Having established the keyword groups, we can focus on the ad copy. I prompted ChatGPT to create target buyer personas for each campaign:

Use the same table but add a column called “Persona” and come up with 1-3 personas to target within each group.

ChatGPT came up with the following personas:

• “General audience interested in loans”
• “Individuals in urgent need of funds”
• “Individuals with poor credit history”
• “Individuals interested in investments”
• “Individuals in need of personal loans”
• “Small business owners”
• “Tech-savvy individuals”
• “Individuals seeking loan information”
• “People looking for loan reviews”

Next I prompted ChatGPT to create ads for each persona in each group.

I can now work with each group to request ChatGPT generate alternative headlines, body text, and calls-to-action. Here is my prompt for headlines:

For Campaign 1 and persona “General audience interested in loans,” create 10 more engaging ad headlines (30 characters or less).

ChatGPT came up with the following headlines “focusing on the speed, convenience, and benefits of obtaining loans.”

• “Fast Cash, Low Rates”
• “Loans Made Easy”
• “Get Funded Today”
• “Quick Loans Online”
• “Borrow with Confidence”
• “Your Loan, Your Way”
• “Unlock Financial Flex”
• “No Collateral Needed”
• “Low Rate Loans”
• “Apply Now, Pay Less”

3. Find related keywords

We now have an initial keyword list. ChatGPT can identify other keyword opportunities, especially if we prompt it to find keywords for a persona or a stage in the buying journey.

4. Create social media ads

Aside from paid search campaigns, ChatGPT can help with social media advertising. Here’s my prompt:

I am going to extend my Google Ads campaign to Facebook. Create my targeting settings and generate at least five ideas for ad copy targeting entrepreneurs interested in peer-to-peer loans.

And here’s the response for settings:

“Targeting Settings for Facebook Campaign”

“Location: Select specific regions or cities where your target audience is located
“Age: 35-55 (age range of entrepreneurs)
“Gender: All
“Interests: Small businesses, Entrepreneurship, Business financing, Startups, Business growth
“Behaviors: Business owners, Small business decision-makers
“Detail Targeting Expansion: On”

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