Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
News: More brands advertise on unreliable AI-generated sites
Last week, an unfortunate and inevitable report came out from NewsGuard, a company that rates the credibility of information websites. It found some of the world’s largest blue-chip brands unintentionally support the spread of unreliable AI-generated news websites.
It identified over 140 brands spending programmatic advertising dollars on AI-generated news sites with little or no human management. And the number of those outlets known as UAINs – unreliable artificial-intelligence-generated news sites – increases exponentially. In one month this year, they jumped from 49 to 217.
For example, ads from global banks, a high-profile sports apparel company, an auto manufacturer, and others appeared on a web page with this headline: “As an AI language model, I am not able to access external links or web pages on my own …” That AI message has become the new version of the classic 404-page error message.
Ready your fight against threats from automated content sites
Robert says it’s worth watching this evolution of media and the entropy of programmatic advertising. Will AI-generated news actually disrupt or upend news networks?
In marketing and content strategy, he says, automated AI-generated blogs, content hubs, and FAQs will arrive shortly and go after your search traffic.
If you thought all those fake review sites generated by marketers to create a narrative around their industry’s products were troubling, just wait for the automated AI explainers and comparison sites to craft brand narratives. Continue reading →
