5 Content Marketing Ideas for Dec. 2023

5 Content Marketing Ideas for Dec. 2023

In December, consider Santa’s List Day, AI suggestions, looking back and ahead, and self-gifting guides.

1. Santa’s List Day

December 4, 2023, is International Santa’s List Day. Allegedly, this is the day when the mythical Claus sits down with a warm cup of spiked hot chocolate and composes his two lists — one for all the nice children and a second for the naughty ones. One idea is “Santa’s List of Last Minute Gift Ideas” featuring your store’s final holiday offers.

2. ‘AI Made This’

Websites that specialize in attracting readers — think BuzzFeed, for example — have started to publish what might be called “AI Made This” articles, perhaps meant to take advantage of the present interest in generative AI.

Your company could take other AI approaches. For example, an online store that introduced a new product could ask an AI to help design an alternative version and then compare it with the actual item.

The article might be something like, “We Asked AI to Design the Perfect Fishing Rod for Dads. Here Is What We Built.”

3. Product Retrospectives

December is a fitting time to produce retrospective content. Consider a product or category retrospective to build a case for your current inventory.

In each decades-long section, the article could address how materials, printing, and assembly have improved. By the time she gets to the modern items in the “now” section of the article, the reader is excited about purchasing an item.

4. Look Ahead

The opposite of a retrospective article could be a “look ahead” feature.

In this case, think of December not just as the end of the year but rather as a vantage point to look at 2024.

5. ‘Treat Yourself’ Guides

Content marketers can produce articles or videos that recommend products and assuage fears of self-indulgence.

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