4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy

4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy

ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology.

1. Don’t just stand there

When making videos, forgo static imagery. Mix in graphics to create movement on the screen to create visual interest, says Michal Barash, vice president of marketing at PlayPlay, an online video-making tool.

2. Build a network of information

Think about marketing as creating a network of connected information – a spider web rather than a funnel. You’ll need to understand the keywords that make up the “conversation” of the topic you want to rank for and spin them together to create an interwoven foundation. Ryan Brock, chief solution officer at DemandJump, says this strategy can help you achieve exponentially better ranking in search.

3. Recognize that tech’s start predicts its outcome

Poorly implemented great technology is worse than well-implemented mediocre technology, says Cathy McKnight of The Content Advisory. When acquiring new technology, make sure you understand not only what technology you need, but also how you’ll implement it and who will help you do that. Continue reading →