Must-Have Checklist To Creating Valuable Content
A great content strategy takes the guesswork out of execution so creative content can flourish. But you need to get the details right. This five-step checklist for creating valuable content can help you do that.
Use the checklist to ensure your content reaches and helps the right audience and to keep your team focused on your strategy’s goals. (It also may give you a feeling of accomplishment –who doesn’t love checking completed tasks off a list?)
The checklist defines valuable content using five benchmarks:
- Findable: People need a way to discover your content. Make sure you follow SEO guidelines to create findable content.
- Readable: Once people find your content, is it readable?
- Understandable: How can you create understandable content no matter your industry?
- Actionable: You create content because you want readers to act. How can you make sure that happens?
- Shareable: People trust peers more than brands. How can you get users to share your content with their friends?
