Social commerce is in the cards for Reddit this year
It looks like Reddit is making a serious play for e-commerce in the U.S. and in Europe. That is, if its latest job advertisements are anything to go by.
The platform is currently hiring for a “senior product manager, ads marketplace: e-commerce” and a “senior commerce and measurement partnerships manager,” according to Reddit’s jobs board. Both roles can be fully remote, based in the U.S.
The first role, which will sit within the ads marketplace shopping team at Reddit, is responsible for building the ads serving system and performance solutions for shopping ads on the platform. The second position will lead all business development and partnerships related to commerce, signal and measurement.
Reddit’s jobs board also features two Amsterdam-based engineering roles that focus on shopping ads. Both listings state that the positions will “build and scale [Reddit’s] Shopping Ads Delivery team”, as well as “help to launch [Reddit’s] dynamic product ad in 2023/2024”.
Further confirmation came from a creds deck that was shared with Digiday, which stated that Reddit has plans to start testing social commerce in the fourth quarter of 2023.
Continue reading this article on digiday.com.
