People buy from people, not companies. That’s why your brand’s employee advocacy on LinkedIn can be a powerful and effective form of marketing.
The benefits are many for your brand as well as individual employees. Their LinkedIn advocacy can:
- Help build their personal brands.
- Drive traffic to your company’s LinkedIn page and website.
- Establish them as subject matter experts.
- Lead to invitations for guest appearances on podcasts, LinkedIn Live streams, and other events.
- Capture customers at the top of the funnel.
- Drive deals down the pipeline.
- Win and close deals.
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