Search engine optimization does not require a professional. Companies with small-to-medium websites and an SEO-friendly content management system or ecommerce platform can do much of the work in-house.
Here are the top 10 do-it-yourself SEO tips:
1. Research Keywords
2. Identify Keyword Gaps
3. Build Internal Links
4. Improve Click-throughs
5. Optimize Title Tags
6. Create Useful Content
7. Update Old Content
8. Monitor Analytics
9. Build Link Equity
10. Educate Yourself
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