How To Do Less and Get More in Every Facet of Content Marketing
Content marketing work hasn’t slowed down – and it’s not likely to anytime soon.
Yet content marketers have adapted admirably to constant disruptions and changes in direction.
Many of you have explored newer content platforms (metaverse anyone?). Many have built a presence on new channels like Clubhouse and those that have entered the mainstream like Discord. And some have experimented with content formats like NFTs and pushed the envelope in AI, AR/VR content experiences.
Success rarely happens through shortcuts. But it can occur through a reliable process followed by the most successful B2B marketers: They create – and document – their content marketing strategy.
Your content marketing strategy should detail three key pillars:
- Why– the marketing and business goals and the reason to create content as opposed to other marketing techniques
- Who – the audience to serve, including who they are, what they need, and their customer journey
- How– the unique brand mission or story, what sets your content apart from what else your audience might choose
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