Pharma content for HCPs: Better, but with room for improvement
An Accenture study points to a need for more understanding — and potentially less volume
Pharma companies have succeeded in providing higher quality information to healthcare providers since the start of the pandemic. But HCPs are also more likely to feel misunderstood and “spammed” by too much content, a new report from Accenture has found.
Arriving in the wake of similar research conducted last year, the study examined how HCPs were grappling with COVID-19 and how the pandemic impacted their relationships with pharma.
Last year, the researchers noticed a positive change in HCP reaction to the content they were receiving from pharma. That trend continued during 2021, but there remains plenty of room for improvement, according to Suzy Jackson, a managing director in life sciences at Accenture.
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