23+ Content Marketing Skills You Need for Today and the Next Five Years
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
Data privacy, strategy, and innovation
We all need to continue to focus on data privacy compliance to ensure that we’re not collecting, storing, or using data in a way that creates risk for the customer or our business. Understanding the potential to leverage blockchain and Web3 solutions to manage data collection and storage will be key to creating hyper-personalized content over the next five years.
Marketers must develop the ability to look at the big picture and identify opportunities. Strategy, creativity, and innovation will be essential skills as more routine work gets turned over to AI. – Brian Piper, director of content strategy and assessment, University of Rochester
Customer-centricity, resilience, and adaptability
As marketing landscapes become more competitive and marketing activities become more complex, marketers must think outside the box and develop innovative solutions to their challenges. This includes fostering a creative mindset with your team, embracing experimentation and testing, and being open to new ideas and approaches by continuously learning, especially about new technologies and trends.
We can hone these skills by embracing diverse perspectives, brainstorming, and maintaining a customer-centric approach that can spark innovation. Cultivating resilience, adaptability, and a “test, learn, and adapt” mindset is also key, and it can be done while integrating AI into our work. – Andi Robinson, content consultant, Hijinx Marketing
A test-learn-adapt mindset
Versatility, adaptability, and transparency will become critical to delivering high-quality work reliably. Efficiencies due to technology will help marketers expand the ways they work, from channel delivery and outputs to targeted outcomes based on niche audiences and data analysis. It may also mean a shift from external content creation to new ways of working within and across internal teams.
Key skills to boost results include communication and engagement around change, user research about customers and team members, and ways to unblock problems based on collaboration and experimentation. – Melissa Breker, change facilitation and support, Breker Group
